Briskly Cart
Briskly – the largest provider of autonomous retail technologies with an advanced digital ecosystem and various flexible products: smart micro-markets, a B-Pay app for purchasing goods without queues, and autonomous coffee points. Geography: Central Eurasia, USA, UAE, Germany, Latvia
briskly.online ・ B-Pay @ App Store ・ B-Pay @ Google Play
Why
People spend an average of 9 minutes daily in lines at stores, cafes, or petrol stations.
Who
Traditional shoppers are not willing to install new mobile apps, learn how to use them, or share their credit card information.
When and Where
Almost every day, they visit their usual store to buy groceries for home or for immediate needs.
What
We developed a smart shopping cart that combines the simplicity of traditional shopping with advanced Scan and Pay technology.
Results
  • 8+ major retailers
    Signed contracts for the smart shopping cart
  • 50 000+ transactions
    Were made using smart carts in the first month after launch
  • 200+ media publications
    Helped increase brand awareness
My role: I was the sole designer on this project, responsible for crafting not only the user experience but also the visual appearance of the device.
Design Process
  • Empathise and Define
    Our research showed that many users, especially older ones, struggle with mobile apps. To address this, we designed an intuitive smart shopping cart that's easy to use physically
  • Ideate
    From the initial sketches, we aimed to create an energy-efficient device with a screen, barcode scanner and contactless payment terminal.
  • Prototype
    We simplified the mobile app's functionality for easier physical interaction with the device and used micro-animations and highlighting to capture user attention.
  • Iterate
    We realized that to maintain the required level of energy efficiency, we need to use a smaller display with a different resolution. We partially redesigned the device casing and its interface.
  • Test
    We conducted quick usability tests using a cardboard prototype with a screen and other components inside.
  • Iterate
    As a result, we obtained the first fully functional prototype ready for demonstration at the exhibition. In subsequent iterations, work focused on expanding functionality.
Live Product
→ Empathise and Define
As part of our mobile app audience research, we noticed a gap in the audience starting from a certain age group. Through in-depth interviews, we formed a hypothesis that older generations find it challenging to interact with mobile applications: downloading them, registering, and linking their cards.
Therefore, in addressing the issue for this segment of the audience, we found a solution: a product that is easy to interact with on a physical level—an intuitive shopping cart, enhanced with smart technology.
Main application flow
→ Ideate
From the initial sketches, we focused on creating an energy-efficient device and fitting a small enclosure with a screen, barcode scanner, contactless payment terminal, processor, battery, and multiple cameras.
→ Prototype
When designing the interaction, we streamlined the functionality of the existing mobile application, focusing on simplifying physical interaction with the device. Additionally, we emphasised user attention through micro-animations and highlighting.
Try it!
→ Test
We conducted a quick series of usability tests with a prototype of the future device, crafted from cardboard and incorporating a screen and other components, before proceeding to print the final version of the device.
Nice to know
  • 2 weeks
    From idea to product launch
  • 4 people
    Engaged in the project
  • +1%
    Additional users to the core app
Contacts